A sensitive refurbishment breathes new life into The Grade II* listed Granada Cinema Walthamstow, opening its doors as Soho Theatre’s latest incarnation.

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Photos
David Levene

The Granada Cinema in Walthamstow, north London has long served as a cultural and community landmark in north east London. Originally opened in 1929 as a grand single- screen cinema, the building has taken on many roles since, from a music venue in the 1950s and 60s to a three-screen multiplex in the 1970s. After a brief stint as a bingo hall the building – which is fondly referred to by its original title ‘Granada Cinema’ – closed its doors in 2003 and remained empty for over a decade. But there is life in the old building yet – and this month the building opened its doors as ‘Soho Theatre Walthamstow’.

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The potential of the derelict site in the heart of London’s 2019 Borough of Culture, spurred on a spirited public campaign that secured the backing of Waltham Forest Council and Soho Theatre. The council acquired the building and invested in its restoration as part of their commitment to place culture at the heart of its communities.

Soho Theatre Walthamstow (a community interest company) will manage the transformed venue on a long-term partnership agreement, promising to deliver a local theatre with a national profile.

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Amongst others, Massey was also responsible for the listed Phoenix Theatre in London’s West End, The Grenada Cinema in Tooting that is now a Gala Bingo, and The Granada Theatre in Clapham, which is now a conference centre that sits on the intersection between St John’s Hill and Plough Road.

The original Grenada Cinema is one of the best surviving examples of Spanish-Arabic architecture in the country, and specialists from Historic England, Waltham Forest Council, JaneJaney and Studio M have contributed to a sensitive and energising restoration. Pilbrow & Partners led on the project’s design vision before contractor Willmott Dixon Interiors and construction architect Bond Bryan took the project forward.

The Grade II listed cinema was designed by theatre architect Cecil Massey in collaboration with set designer Theodore Komisarjevsky and is one of the original 60-odd theatres and cinemas that were part of Sidney Bernstein’s original Granada Group.

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At the heart of the complex is the main auditorium restored with help from experts at Theatre Projects and Charcoalblue. The result is the thorough preservation of Art Deco interiors by Komisarjevsky. In adjusting the seating arrangement to become steeper, the architects were able to design an additional foyer on the lower ground level serving the stalls, as well as a new bar at the rear of the upper circle. New back of house spaces have also been created, along with two additional circulation cores on either side to improve accessibility throughout.

Architectural paint researcher and analyst Helen Hughes, conducted a meticulous paint analysis that revealed how the walls throughout the site would have appeared over Granada Theatres various iterations. Her findings have influenced rich pairings of sparkly golds, and deep pink velvets. A double-height lobby and upper foyer have been restored to their original bubble-gum pink hue, and remain open throughout the day as a community space.

Another welcome addition is the new suit of spaces which will host smaller shows, workshops and educational programmes. These sit above the foyer which is accessed from the original restored Hoe Street facade.

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The theatre opens with Natalie Palamides: WEER which will run from Friday May 2nd to Saturday May 10th.

“This beautiful, restored space is testament to the belief, determination and commitment of the amazing local community,” said Fred Pilbrow, founding director of Pilbrow & Partners. “We were privileged to work on this project from the very beginning, initially pro- bono, to support the team in championing how this unique building could be successfully converted to a live performance venue of national importance. Waltham Forest Council, inspired by the public support, backed this vision and as a result the completed Soho Theatre Walthamstow will enrich the culture, economy and heritage of the town centre for many years to come.”

Mark Godfrey and Sam Hansford, co-executive directors at Soho Theatre Walthamstow added: “With artists and audiences at its heart and a dynamic social enterprise ethos, Soho Theatre Walthamstow will create countless joyful, memory-making experiences for many people. Alongside the well-documented cultural, social, and wellbeing benefits, this investment in cultural infrastructure also delivers clear economic value – speaking directly to the wider priorities of culture-led growth and, through our international collaborations, to soft power gains. We’re incredibly grateful to the campaigners, to Waltham Forest Council, and to everyone who helped make this vision a reality. We can’t wait to welcome you in.”

Credits

Client
London Borough of Waltham Forest
Operator
Soho Theatre
Design architect
Pilbrow & Partners
Construction architect
Bond Bryan
Contractor
Willmott Dixon Interiors
Restoration consultants
Historic England, Waltham Forest Council
Interior consultants
JaneJaney and Studio M
Theatre Consultants
Theatre Projects, Charcoalblue
Consultant project director
Plann

Additional images