Global bathroom brand VitrA has launched a new creative hub for the architecture and design community in Clerkenwell.

In association with

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The new VitrA London flagship showroom, located in the heart of the Clerkenwell Green Conservation Area, is conceived as a social space for the local and international creative community. Designed as a hub for discussions around wellbeing, innovative technology, and emerging sustainable solutions, VitrA London provides a new platform for talks, events and exhibitions in the capital.

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Talks area at the VitrA London showroom (ph: Gareth Gardner)

At the heart of the VitrA London showroom is the VitrA talks area, which will be home to a range of physical and digital activations. The 520-square-metre space will also host industry events aimed directly at architects, including specially designed RIBA-accredited CPD sessions on new technologies, the landscape of industry standards, and sustainability in the bathroom.

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The company’s Designer Collections, including Voyage by Arik Levy, are displayed on the ground floor (ph: Gareth Gardner)

The ground floor also showcases VitrA’s broad range of collaborations with internationally acclaimed designers including Arik Levy, Terri Pecora and Claudio Bellini. There is space for communal working, informal meeting areas and a curated library of design and architecture books. Behind the VitrA talks area is a fully functioning display of plumbed taps, and by the welcome desk there is a tiles material lab, where samples are available for reference and comparison.

Basin mixer display (ph: Gareth Gardner)

The lower-ground floor is focused on in-depth specification with WCs, basins, showers and other products on display for ease of comparison. The downstairs area also hosts a dedicated virtual reality zone, where architects and specifiers can experience the entire VitrA bathrooms product range in real time as they design a space.

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An immersive 4D theatre is located on the lower-ground floor (ph: Gareth Gardner)

VitrA London is currently operating on an appointment-only basis in order to manage social distancing. The open and airy space features hand sanitising stations across both floors and cleaning is taking place between each visit. Once restrictions relax, VitrA London will operate an open-door policy Monday to Friday.

The VitrA London showroom is located in Clerkenwell (ph: Gareth Gardner)

Managing Director of VitrA UK, Levent Giray, says: “The London Showroom is an exciting new phase for VitrA which will allow our team to engage in more meaningful relationships with the local and international architecture and design communities. We’re delighted to have a dynamic space that will encourage discussions to constructively challenge ideas behind new technologies, sustainability and the wider built environment.”

Contact Details
For more information and to engage with online content visit the VitrA London website or follow @vitralondon on Instagram. To book an appointment with a VitrA advisor at the showroom, please click here. The showroom address is:

VitrA London
Turnmill Building,
64 Turnmill Street,
London, EC1M 5RR