Behind the paint

Dulux Trade explores the upgraded features and improved sustainability of its reformulated Diamond Matt product.

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Dulux Trade recently reformulated its popular Diamond Matt product with upgraded features and improved sustainability credentials, helping the industry move towards a more sustainable future. In this video, we go ‘behind the scenes’ with Hannah Beeke, R&D Team Leader at Akzonobel, as she explains more about the product’s durability and improved sustainability credentials, as well as the Tested & Approved process and what it means for the industry.

In the second video, AkzoNobel’s Duncan Lochhead, Commercial Sustainability Manager at Dulux Decorator Centre, and Peter Howard, Sustainability & CSR Lead, discuss what the new Diamond Matt will mean for architects and specifiers. They talk about why Dulux Trade Diamond Matt has been upgraded and the benefits it offers, including the importance of sustainability, and why it was placed front and centre when updating the Diamond Matt formula. They also delve into what sets the new Diamond Matt apart from its competitors.