Gerflor has extended its product portfolio with the launch of the 2022 Creation LVT Collection. It provides a unique all-in-one approach, which is conceived using a cross-sectional method offering designers an à la carte choice of design and fitting depending on either renovation or new-build projects.
Aimed at architects, specifiers, decision-makers and professionals, the new 2022 Creation LVT Collection provides a complete flooring solution targeted at four levels of traffic intensity. Creation 30 (Class 31) Creation 40 (Class 32) Creation 55 (Class 33) and Creation 70 (Class 34).
With its new core design and revised instructions for fitting (solid clic, rigid acoustic, connect, dry back and loose lay), the Creation 2022 LVT Collection now offers 100 exclusive designs and possible combinations, and there are 30 of which are new and exclusive to Gerflor. These common designs are available in all the ranges together with a choice of coordinated finishes for skirting and thresholds and brand-new surface treatment. The collection also delivers four ranges for different traffic levels and five fitting systems.
A key innovation for the 2022 Creation Collection is the new RIGID clip system that has better performance characteristics and is available as two options: Creation Solid Clic and Creation Rigid Acoustic (with built-in underlay) for improved everyday comfort.
Spearheaded by Creative Director, Gino Venturelli and an in-house design and research team, Gerflor took a long hard look at the market to develop five outstanding themes, which would both excite and inspire designers and architects:
Timeless
Classics that go beyond mere fashion crazes (marble or wood effects in variations of shades ranging from white to honey via cedar) that are unashamedly trendy and the best sellers.
Natural
Wood dominates these designs, which are inspired by the raw appearance of natural components.
Ultrarealism
Designs that play on our senses. Exclusive graining which is EIR/Emboss registered follows the veining and knots of the wood, giving a unique sensation that links the senses of touch and appearance.
Fusion
A hybrid concept between the worlds of minerals and plants with a surprising result that is both singular and modern.
Vintage
Appearing weathered by time, the charm of the past of which we never tire. A hint of nostalgia that brings warmth and reassurance.
Also new for this year is Gerflor’s innovative Protecshield Treatment, which preserves the beauty of the floor-covering over the years, preventing dirtying and wear over time, and offering overall optimal protection. The treatment is an invisible film that protects against micro-scratches and dirtying without changing the matt appearance of the coating. In addition to protecting against external damage during day-to-day use, the new system makes maintenance much easier and cost effective.
Commenting on the new collection Nav Dhillon, UK Marketing Manager, Gerflor said, “As we continue to innovate, the new 2022 Creation LVT Collection from Gerflor has opened up a whole new world for designers, specifiers, and architects by providing a raft of new design themes and alternative fitting methods in an all-in-one approach.”
t: 03332 412901
contractuk@gerflor.com
www.gerflor.co.uk
